Wednesday, June 13, 2007

Jimmy Choo to launch first fragrance

Will the perfume license madness never end? Luxury shoe brand Jimmy Choo has announced that its first fragrance will debut in the Spring of 2009.

Whilst I understand that Jimmy Choo has become a major luxury goods brand, and that Tamara Mellon’s recent equity sale necessarily means an expansion into related markets, I’m wondering about the relationship between shoes and fragrance. I mean delicate florals are hardly the first fragrance notes that come to mind when thinking shoes…