Sunday, July 08, 2007

Insomnia Cookies: Taking home delivery to a new high

Insomnia Cookies NYC sums up much of what I love about living in Manhattan. Delivering between 8pm and 4am, for a mere $6 plus tip, they will bring to your front door a box of six, warm from the oven, huge chocolate-chip cookies. Efficient, clever, delicious, it requires a sweet-toothed, high density population in a concentrated geographical area to work, so I can’t imagine this idea ever starting up, let alone succeeding in London. Yet another reason to remain in New York.