Sunday, October 28, 2007

Geren Ford

 Geren Ford silk dress

The lovely girl behind The Glam Guide gave me a pair of tickets to Lucky Shops on Saturday. It's a huge sample sale/end of season clearance in Chelsea branded by Lucky magazine.

I picked up this navy blue washed silk, inverted pleat dress from Geren Ford for $100 - which was especially pleasing, considering it's currently selling for $304 on

I haven't really paid much attention to Geren Ford before, but it's an all American, easy breezy line of clothes in relaxed shapes, mainly in washed silk. Geren Lockhart worked in advertising for twelve years before giving it all up to pursue her dream of designing her own fashion line, which launched in 2002.