Tuesday, October 16, 2007

Knock me down with a feather: Ernest Jones launches perfectly pretty jewellery range

Ernest Jones Art Deco diamond ring

British High Street jewellery chains aren't exactly known for their ravishing designs. Sure if you want a bog standard diamond engagement ring, a natty gold sovereign ring, some 18ct gold bangles or an Anniversary clock then you are laughing, but pieces you'd actually consider stylish? I don't think so.

Ernest Jones semi-precious rings

The three major players in the UK are H Samuel, Ernest Jones & Goldsmiths and, whilst Goldsmiths have raised their game over the past couple of years by collaborating with the likes of Matthew Williamson (altho I'd be hard put to name a company with which Williamson hasn't collaborated), the other two still have more than a whiff of mass-market about them.

But, I'm always happy to be proved wrong and, when I opened a press release from Ernest Jones' PR preparing to file it in the trash as usual, I was impressed to find images of these six rings, with their pretty art deco feel and clever pricing. (Especially given my habit of losing rings). Perhaps Father Christmas could take note?

Clockwise from the top: 18ct white gold 1carat cluster ring £1200, 9ct White Gold Diamond & Brazilian Garnet £285, 9ct White Gold Diamond & London Blue Topaz £100, 9ct Gold Brown Diamond & Amthyst £130, 9carat White Gold Diamond & London Blue Topaz £265, 9carat white gold diamond and Brazilian Garnet £235