Exposure US press day & Jessica Ogden for Fred Perry

In the midst of my work horror last week, I took a break to hop on my bicycle so I could freewheel down Broadway to Exposure US's press day down in Tribeca. After A plyed me with a glass of Laurent Perrier and a Sugar Sweet Sunshine Bakery cupcake, (alcohol AND sugar - can you tell this company is English-owned?!), always elegant HH took me through the SS08 collections.

Lots of lovely stuff: Dr Martens was partic strong: Yohji ones, with a bonkers floral design impregnated into the leather & an eyebrow raising price point, and a whole range of neon patent 8 hole boots, which have rather grown on me after the initial shock. And some rather gorgeous silver, & gold, ones too. Piles of covetable Globetrotter luggage and some pretty womens' T shirts from Mahirishi.

Nicholas K's SS offer looks wonderful, with some beautiful dresses, and a muted, yet bright, colour palette directly inspired by the designer's trip to India. Designer Caroline Priebe popped in briefly with a wonderful black, feather soft knit with an appliquéd white spine on the back from her ethical & eco friendly line Uluru - more of this later.

Fred Perry continues to collaborate with some wonderful young British designers. So many collaborations of this type fail to mesh the chosen designer's particular aesthetic with that of the larger, more corporate company, but Fred Perry manages it successfully every time. I loved the fabulous black polo material dresses from Emma Cook with the Fred Perry logo blown up and used as embellishment. But the standout is Jessica Ogden's delightful tennis dress, which is an absolutely perfect melange of her artisinal viewpoint with the Fred Perry sportswear raison d'etre