Giorgio Armani Privé show this evening

It's a sign of the times that when a fashion house shows a new collection, the first act of the in-house press office is to email journalists images of the celebrity attendees in hope of making the next day's papers. Forget the clothes, or the models in the clothes. Those pictures are no longer enough to sell newspapers. Mr Armani showed his Privé Collection as part of the Paris Couture this evening, with a celeb filled front row to ensure him some press coverage. Armani stalwarts Claudia Cardinale & Sophia Lauren were joined by Hilary Swank, Ellen Pompeo and Dita von Teese. Given that the Golden Globes were cancelled, and award season has been somewhat muted so far due to the writers' strike, I would have expected a higher celeb count. So often, Armani's ladies look somewhat trussed up in over elaborate, over embroidered, over brocaded numbers, which are often far too old for them (Katie Holmes springs to mind), but when these pictures from the Armani press office in Milan tipped up in my inbox this evening, I was struck by the relative elegance & simplicity of the outfits. I think I am going to pin up this picture of Mss Loren & Cardinale as an expemplar of soignée aging. Bellissima. (Britney et al take note.)

Photos: Courtesy of Armani Press Office, Milano