Gucci proves most popular global brand

WGSN reports that Gucci remains the world's most coveted luxury brand, according to a recent market survey by research firm The Nielsen Group.

In an online poll of 25,000 consumers in 48 countries said they would choose to buy Gucci over any other luxury brand if money were no object. Chanel and Calvin Klein tied for second place, followed by Louis Vuitton, Giorgio Armani, Christian Dior and Versace. Although Gucci came out first overall, regional results were fascinating: The Chinese picked Chanel, the Russians Christian Dior, whilst Giorgio Armani, Calvin Klein and Yves Saint Laurent were picked by Latin American consumers, and Hermès by the Japanese.