These arrestingly beautiful images were shot by British fashion photographer Matthew Eades. He's no slouch: his work has appeared in British Vogue, Vogue India, British & US ELLE, Nylon, Wonderland,InStyle, Oyster...and more. Known for his perfectly lit studio work, he's taken it a step further with his latest personal project, www.mattheweadeslondon.com
After a studio session finishes, he shoots the models for a few minutes, in their own time, allowing them to express whatever they like in front of the camera, without worrying about wearing complicated clothes or selling product. The only thing the models are selling is their personality.
The resulting images are stripped back & personal, strong and unexpected. Do take a look.