Moet fashion bus for London Fashion Week

When I read that Moët was introducing a tour bus this February to transport editors around the east end of London to the series of fashion week shows known as The Block, I thought, what a great idea. Especially the bit that read, “Guests will be greeted with champagne.”

Then the release went on to list the designers whose shows would be included: House of Holland, Fashion East, which includes Louise Gray, Noki and David David, Roksanda Ilincic and Gareth Pugh. And I thought hmm, but isn’t Giles showing there too, and on the same day?

And then I remembered: Giles doesn’t like, indrawn breath, fashion assistants, and scabrous people who might actually not have drivers or the wherewithal to take cabs, to attend his shows. Senior editors & important buyers only darling.

Whilst I understand that designers like to show in spaces that work with their collections, that are often rather small, I also think that if you are going to be part of the official LFW schedule then you shouldn’t treat the junior editors, assistants and foreign press with such derision. Especially when London has so few big names showing.

And especially when his front row last season had David bloody Walliams, Margot Stilley and Savannah Miller perched on it. Any moral high ground gained was lost the moment he let those completely fashion-irrelevant attendees in.