Wednesday, May 02, 2007

!!!!Breaking fashion news!!! Luella to show in London

Ok - I know that this means absolutely bugger all to the 99.9% of you who don't work in fashion but, to those of us who have a vested interest in London's waning position on the world fashion map, it can only be a good thing when one of London's fashion diaspora returns to the mother ship.

Luella started showing in London: her debut fashion week show ‘Daddy, Who Were the Clash?’ was part of LFW February 2000. The next year, in September 01, she moved the show to New York Fashion Week and has continued to showe there.

Of course Club 21 (her London-based distributor, owned by Mrs Ong) isn't just showing the Luella spring/summer 2008 collection at London Fashion Week for purely philanthropic reasons. Oh no, it's because Luella will open the world’s first standalone Luella store at 25 Brook Street, London W1 this winter, a la Marc.

It would also explain why the lovely Miss Diane Crook recently upsticked from Miu Miu to head up the Luella London press office - after all, Luella has hardly been big on the editorial radar of late.