Tuesday, May 22, 2007

Soho House to open in Los Angeles

The Soho House American invasion continues apace: in addition to the opening in June this year of Soho House Miami, it's been announced that they will be taking over the lease of Morton's in West Hollywood, home of the annual Vanity Fair Oscar party. A $5m (£2.5m) refurbishment will start at the beginning of 2008, with the club expected to open by the end of the year. Soho House have been dipping a toe in the water of the Los Angeles scene by setting up shop for the Oscars for the past couple of years and, with the recent influx of big investment money into the company, LA is the obvious next step for the film industry orientated club. Like all Soho House locations, it will doubtless be a raging success from the get go. Whether a year or so later it maintains its momentum remains to be seen - NYC hipsters moan that the New York one is so over. Although that doesn't explain why the club is packed out in the evenings, and Friday night dinner reservations are almost impossible to come by.