Monday, July 09, 2007


US Condé Nast have decided to fold their flagship magazine for twenty-something women. Founded in September 1997 by the eponymous Jane Pratt, the current editor in chief is Brandon Holley, formerly e-i-c of Ellegirl, and who will now be leaving the company, along with the magazine's publisher

Media pundits are suggesting that the competition posed by on-line media has contributed to Jane's demise. But I suspect that Condé Nast has lost faith in the brand: Jane's mixture of fashion & feistiness didn't necessarily sit well with the Condé Nast ethos. This theory is supported by the simultaneous announcement of the closure of the Jane website. (Two recent closures, ElleGirl & Teen People still exist in on-line form).