I know I really shouldn't rant on about PRs all the time. But today's Idiot of the Day award goes to Mary Portas' outfit, Yellowdoor in London for calling me on my US cell at 0526hrs. And what really astonishes me is that the brainless moo will have got the number from my UK mobile which specifically says that this is a New York number. Surely, surely she must know that there is a time difference? And why couldn't she just call my assistant in London anyway? Here's a hint for her: I'm an editor. I stopped doing returns, ooh about eight years ago, so, no, I haven't got a flippin' clue where the John Smedley sweaters are. Grrr.