Wednesday, February 20, 2008


One of my most intelligent readers, Suzanna Mars, commented on here earlier today that, "Blogging still hasn't quite come out from under the mantle of perceived amateurism. It also isn't largely understood and in many instances is seen as suspicious (as well as miasmatic)."

Her comment came back to me when I read a New York Times article which concerned a Target's PR's refusal to engage with a query from a blogger, and included this gem:

“Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets.”

I do find this utterly extraordinary on many, many counts. This means that in one fell swoop Target are refusing a dialogue with the internet in all its forms: streaming, blogs, on-line versions of print magazines, forums, on-line radio & TV stations. Do they have any idea of the reach, both potential and actual of the 'non-traditional media' audience?

In Target's case I find it more extraordinary in that their key shopping audience, the mother & housewife tends to be very engaged with the internet, both on terms of on-line retail and through blogging & forums.

If there is a more short-sighted example of corporate policy extant then I have yet to come across it.