Thursday, April 03, 2008

Collette Dinnigan launches a diffusion lingerie line at Target

Collette Dinnigan's Wild Hearts lingerie line is coming to a Target near you in two weeks, with pieces selling for as little as $20. It will be continually updated and replenished until at least the end of the year.

Dinnigan started her career as a lingerie designer before becoming one of Australia's most famous womenswear designers, launching her own label in 1990. It's quintessentially feminine, usually pastel with a vintage feel.

Chain store diffusion lines, especially Target's, tend to use extremely cheap fabrics. The silk & lace that Dinnegan uses for her main line lingerie has always been a major part of her USP, so it's hard to imagine whow this line will work out. I'm not enormously hopeful. (That'll be because I'm still recovering from the fabric horror of Temperley & Jojovich-Hawk for Target.)