Erickson Beamon for Target

Mystery: Target spends big dollars on blanket promoting the hideous McQ by Alexander McQueen collection. Yet a rather good diffusion line by the fabulous jewellery design partnership Erickson Beamon goes almost completely unheralded.

I only discovered that it was on sale by chance when I was flicking through the Design for All section of the Target website. Bizarre. It's not as if they weren't intending to promote it: I went to the press preview back in October. Checking my notes, I have an estimated Feb 15th delivery date. So God knows...

Anyway, these rather chic necklaces are available and are $49.99.

These cuffs are on the website but not delivered for order yet. (No price listed).

Lovely earrings are $49.99.

If you don't know Erickson Beamon, let me assure you: these prices are a bargain for costume jewellery from the label. A cuff would normally run somewhere around $500, and earrings from $300 - $500. The business is based in London's Belgravia, where their store is a treasure trove of alluring pieces, most notable their collar necklaces and the chandelier earrings with which they made their name. Although the label is often thought of as English, its creators, Vicki Sarge Beamon and Karen Erickson are from Detroit.

Over the years they have collaborated with pretty much every major designer label and have also moved into using diamonds and semi-precious stones. I have both worn & shot Erickson Beamon for years, so I'm thrilled at an opportunity to pick up pieces at these price points. When I examined them at the press day, I was impressed by the quality of most of the pieces: the rings aren't so great but the cuffs, in particular, are a steal.